In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author : Noreen Morioka, Terry Stone Sean Adams
ISBN : 1592532349
Language : English
No of Pages : 240
Publication Date : 3/1/2006
Format/Binding : Paperback
Book dimensions : 9x8.9x0.7
Book weight : 0.02
Write a review
Your Review: Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: