Making Innovation Work: How To Manage It, Measure It, And Profit From It

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Brand: FT Press
SKU: DADAX0131497863
ISBN : 9780131497863
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Making Innovation Work: How to Manage It, Measure It, and Profit from It

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.

Specifications of Making Innovation Work: How to Manage It, Measure It, and Profit from It

GENERAL
AuthorTony Davila, Marc Epstein, Robert Shelton
BindingHardcover
LanguageEnglish
Edition1
ISBN-100131497863
ISBN-139780131497863
PublisherFT Press
Number Of Pages368
Publication Date2005-08-01
DIMENSIONS
Height9.3 inch.
Length6.4 inch.
Width1.21 inch.
Weight1.25 pounds.

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