Management Of A Sales Force

Brand: McGraw-Hill/Irwin
SKU: DADAX007352977X
ISBN : 9780073529776
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Management of a Sales Force

Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making Management of A Sales Force, 12e, by far the most current sales management textbook on the market.

Specifications of Management of a Sales Force

GENERAL
AuthorRosann Spiro, William Stanton, Gregory Rich
BindingHardcover
LanguageEnglish
Edition12
ISBN-10007352977X
ISBN-139780073529776
PublisherMcGraw-Hill/Irwin
Number Of Pages608
Publication Date2007-01-17
DIMENSIONS
Height10.1 inch.
Length8.5 inch.
Width1.13 inch.
Weight2.75 pounds.

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