Management Of A Sales Force

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Brand: McGraw-Hill/Irwin
SKU: DADAX007352977X
ISBN : 007352977X

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Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making Management of A Sales Force, 12e, by far the most current sales management textbook on the market.
Author : Rosann Spiro
ISBN : 007352977X
Language : English
No of Pages : 608
Edition : 12
Publication Date : 1/17/2007
Format/Binding : Hardcover
Book dimensions : 10.1x8.2x1.1
Book weight : 0.03

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