Market-based Management (5th Edition)

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Brand: Prentice Hall
SKU: DADAX0132336537
ISBN : 0132336537

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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.

Author : Roger Best
ISBN : 0132336537
Language : English
No of Pages : 544
Edition : 5
Publication Date : 4/3/2008
Format/Binding : Paperback
Book dimensions : 9x7x0.9
Book weight : 0.01

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