Market-Based Management (5th Edition)

Brand: Prentice Hall
SKU: DADAX0132336537
ISBN : 9780132336536
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$89.03

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Market-Based Management (5th Edition)

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

Specifications of Market-Based Management (5th Edition)

GENERAL
AuthorRoger Best
BindingPaperback
LanguageEnglish
Edition5
ISBN-100132336537
ISBN-139780132336536
PublisherPearson
Number Of Pages544
Publication Date2008-04-03
DIMENSIONS
Height9.2 inch.
Length7 inch.
Width1.2 inch.
Weight1.3 pounds.

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