Marketing 2012 (with Marketing CourseMate With EBook Printed Access Card)

Brand: South-Western College Pub
SKU: DADAX1133953506
ISBN : 9781133953500
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Marketing 2012 (with Marketing CourseMate with eBook Printed Access Card)

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Specifications of Marketing 2012 (with Marketing CourseMate with eBook Printed Access Card)

GENERAL
AuthorWilliam M. Pride, Ferrell
BindingPaperback
LanguageEnglish
Edition16
ISBN-101133953506
ISBN-139781133953500
PublisherCengage Learning
Number Of Pages800
Publication Date2012-04-10
DIMENSIONS
Height0.96 inch.
Length10.89 inch.
Width8.26 inch.
Weight3.5 pounds.

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