Marketing 2012 (with Marketing Coursemate With Ebook Printed Access Card)

187.97 Brand New 5 In stock! Order now!
Brand: South-Western College Pub
SKU: DADAX1133953506
ISBN : 1133953506

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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Author : William M. Pride
ISBN : 1133953506
Language : English
No of Pages : 800
Edition : 16
Publication Date : 4/10/2012
Format/Binding : Paperback
Book dimensions : 10.8x8.5x1.1
Book weight : 0.04

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