Marketing

Brand: McGraw-Hill/Irwin
SKU: DADAX0078028833
ISBN : 9780078028830
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Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

Specifications of Marketing

GENERAL
AuthorDhruv Grewal, Michael Levy
BindingHardcover
LanguageEnglish
Edition3
ISBN-100078028833
ISBN-139780078028830
PublisherMcGraw-Hill/Irwin
Number Of Pages720
Publication Date2011-01-04
DIMENSIONS
Height11 inch.
Length8.8 inch.
Width1.3 inch.
Weight3.8 pounds.

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