Marketing

Brand: Prentice Hall College Div
SKU: DADAX0132426110
ISBN : 9780132426114
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Marketing

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

Specifications of Marketing

GENERAL
AuthorJoel R. Evans, Barry Berman
BindingHardcover
LanguageEnglish
Edition7 Sub
ISBN-100132426110
ISBN-139780132426114
PublisherPrentice Hall College Div
Number Of Pages679
Publication Date1996-08
DIMENSIONS
Height11.75 inch.
Length1.25 inch.
Width8.5 inch.
Weight3.95 pounds.

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