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Brand: Prentice Hall College Div
SKU: DADAX0132426110
ISBN : 0132426110

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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Author : Joel R. Evans
ISBN : 0132426110
Language : English
No of Pages : 679
Edition : 7 Sub
Publication Date : 1996-08
Format/Binding : Hardcover
Book dimensions : 10.8x8.3x1.3
Book weight : 0.04

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