Marketing

Brand: South-Western College Pub
SKU: DADAX0547167474
ISBN : 9780547167473
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Marketing

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

Specifications of Marketing

GENERAL
AuthorWilliam M. Pride, Ferrell
BindingHardcover
LanguageEnglish
Edition15
ISBN-100547167474
ISBN-139780547167473
PublisherSouth-Western College Pub
Number Of Pages605
Publication Date2008-12-29
DIMENSIONS
Height1.2 inch.
Length10.9 inch.
Width8.6 inch.
Weight3.65 pounds.

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