Marketing Across Cultures (5th Edition)

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Brand: Prentice Hall
SKU: DADAX0273713914
ISBN : 0273713914

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Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

Author : Jean-Claude Usunier
ISBN : 0273713914
Language : English
No of Pages : 496
Edition : 5
Publication Date : 1/25/2009
Format/Binding : Paperback
Book dimensions : 9.61x7.4x1.1
Book weight : 0.02

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