Marketing Across Cultures (5th Edition)

75.31 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0273713914
ISBN : 9780273713913
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Marketing Across Cultures (5th Edition)

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

Specifications of Marketing Across Cultures (5th Edition)

GENERAL
AuthorJean-Claude Usunier, Julie Lee
BindingPaperback
LanguageEnglish
Edition5
ISBN-100273713914
ISBN-139780273713913
PublisherPrentice Hall
Number Of Pages496
Publication Date2009-01-25
DIMENSIONS
Height9.64 inch.
Length7.42 inch.
Width0.96 inch.
Weight1.9 pounds.

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