Marketing: An Introduction (9th Edition)

Brand: Prentice Hall
SKU: DADAX0136021131
ISBN : 9780136021131
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Marketing: An Introduction (9th Edition)

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

Specifications of Marketing: An Introduction (9th Edition)

GENERAL
AuthorGary Armstrong, Philip Kotler
BindingPaperback
LanguageEnglish
Edition9
ISBN-100136021131
ISBN-139780136021131
PublisherPrentice Hall
Number Of Pages656
Publication Date2008-03-02
DIMENSIONS
Height10.58 inch.
Length8.98 inch.
Width0.96 inch.
Weight2.8 pounds.

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