Â This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer valueis the driving force
behind every marketing strategy.
Author : Gary Armstrong
ISBN : 0136021131
Language : English
No of Pages : 656
Edition : 9
Publication Date : 3/2/2008
Format/Binding : Paperback
Book dimensions : 10.8x8.5x1
Book weight : 0.03
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