Marketing Channels

104.77 Brand New 5 In stock! Order now!
Brand: Cengage Learning
SKU: DADAX0324316984
ISBN : 0324316984

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Author : Bert Rosenbloom
ISBN : 0324316984
Language : English
No of Pages : 696
Edition : 8
Publication Date : 11/9/2011
Format/Binding : Hardcover
Book dimensions : 10.1x8.1x1.3
Book weight : 0.03

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