Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Specifications of Marketing Channels
|Publisher||South-Western College Pub|
|Number Of Pages||696|
Write a review
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: