Marketing Channels

Brand: Cengage Learning
SKU: DADAX0324316984
ISBN : 9780324316988
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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Specifications of Marketing Channels

GENERAL
AuthorBert Rosenbloom
BindingHardcover
LanguageEnglish
Edition8
ISBN-100324316984
ISBN-139780324316988
PublisherSouth-Western College Pub
Number Of Pages696
Publication Date2011-11-09
DIMENSIONS
Height1.2 inch.
Length10 inch.
Width8 inch.
Weight2.95 pounds.

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