Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. ItÂ combines breadth of coverage with a student-friendly style; and is an essential resourceÂ for MarketingÂ and business degree students studying Marketing modules at undergraduateÂ and postgraduate level.
This new editionÂ has an exciting and modern new design and is structured intoÂ 6-parts: the firstÂ 2Â sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 coversÂ its emerging relationships with the media. Finally part 6 coversÂ its connection toÂ specialÂ audiences.Â
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
Author : Chris Fill
ISBN : 0273717227
Language : English
No of Pages : 1000
Edition : 5
Publication Date : 8/13/2010
Format/Binding : Paperback
Book dimensions : 10.39x7.72x1.42
Book weight : 0.04
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