Marketing Essentials In Hospitality And Tourism: Foundations And Practices

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Brand: Prentice Hall
SKU: DADAX0131708279
ISBN : 0131708279

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Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
Author : Stowe Shoemaker
ISBN : 0131708279
Language : English
No of Pages : 640
Publication Date : 8/16/2007
Format/Binding : Paperback
Book dimensions : 10.8x8.2x1.1
Book weight : 0.03

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