Marketing Essentials In Hospitality And Tourism: Foundations And Practices

Brand: Prentice Hall
SKU: DADAX0131708279
ISBN : 9780131708273
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Marketing Essentials in Hospitality and Tourism: Foundations and Practices

Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.

Specifications of Marketing Essentials in Hospitality and Tourism: Foundations and Practices

GENERAL
AuthorStowe C Shoemaker, Margaret Shaw
BindingPaperback
LanguageEnglish
ISBN-100131708279
ISBN-139780131708273
PublisherPearson
Number Of Pages640
Publication Date2007-08-16
DIMENSIONS
Height10.8 inch.
Length8.3 inch.
Width1.5 inch.
Weight2.7 pounds.

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