Marketing Management (14th Edition)

77.32 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0132102927
ISBN : 9780132102926
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Marketing Management (14th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.   Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Specifications of Marketing Management (14th Edition)

GENERAL
AuthorPhilip T. Kotler, Kevin Lane Keller
BindingHardcover
LanguageEnglish
Edition14
ISBN-100132102927
ISBN-139780132102926
PublisherPearson
Number Of Pages816
Publication Date2011-02-18
DIMENSIONS
Height10.9 inch.
Length8.8 inch.
Width1.2 inch.
Weight3.85 pounds.

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