Marketing Management (14th Edition)

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Brand: Prentice Hall
SKU: DADAX0132102927
ISBN : 0132102927

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.


Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.


Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Author : Philip T Kotler
ISBN : 0132102927
Language : English
No of Pages : 816
Edition : 14
Publication Date : 2/18/2011
Format/Binding : Hardcover
Book dimensions : 10.9x8.7x1.4
Book weight : 0.04

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