Marketing Management: A Strategic Decision-Making Approach

Brand: McGraw-Hill/Irwin
SKU: DADAX0073381160
ISBN : 9780073381169
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Marketing Management: A Strategic Decision-Making Approach

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Specifications of Marketing Management: A Strategic Decision-Making Approach

GENERAL
AuthorJohn Mullins, Orville Walker, Jr., Harper Boyd
BindingPaperback
LanguageEnglish
Edition7
ISBN-100073381160
ISBN-139780073381169
PublisherMcGraw-Hill/Irwin
Number Of Pages576
Publication Date2009-02-20
DIMENSIONS
Height9.9 inch.
Length8 inch.
Width0.7 inch.
Weight2.15 pounds.

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