Marketing Management: A Strategic Decision-making Approach

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073381160
ISBN : 0073381160

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Author : John Mullins
ISBN : 0073381160
Language : English
No of Pages : 576
Edition : 7
Publication Date : 2/20/2009
Format/Binding : Paperback
Book dimensions : 9.9x7.8x1
Book weight : 0.02

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