Marketing Management: Knowledge And Skills, 10th Edition

Brand: McGraw-Hill/Irwin
SKU: DADAX0073530050
ISBN : 9780073530055
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Marketing Management: Knowledge and Skills, 10th Edition

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Specifications of Marketing Management: Knowledge and Skills, 10th Edition

GENERAL
AuthorJ. Paul Peter, James H. Donnelly Jr.
BindingHardcover
LanguageEnglish
Edition10th
ISBN-100073530050
ISBN-139780073530055
PublisherMcGraw-Hill/Irwin
Number Of Pages848
Publication Date2010-09-27
DIMENSIONS
Height10.2 inch.
Length8.2 inch.
Width1.3 inch.
Weight3.7 pounds.

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