Marketing Management: Knowledge And Skills, 11th Edition

Brand: McGraw-Hill Education
SKU: DADAX0077861051
ISBN : 9780077861056
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Marketing Management: Knowledge and Skills, 11th Edition

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Specifications of Marketing Management: Knowledge and Skills, 11th Edition

GENERAL
AuthorJ. Paul Peter, Jr. James H. Donnelly
BindingHardcover
LanguageEnglish
Edition11th
ISBN-100077861051
ISBN-139780077861056
PublisherMcGraw-Hill Education
Number Of Pages816
Publication Date2012-10-11
DIMENSIONS
Height10.3 inch.
Length8.3 inch.
Width0.5 inch.
Weight3.81 pounds.

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