Marketing Management: Knowledge And Skills, 11th Edition

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Brand: McGraw-Hill Education
SKU: DADAX0077861051
ISBN : 0077861051

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Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Author : J. Paul Peter
ISBN : 0077861051
Language : English
No of Pages : 816
Edition : 11th
Publication Date : 10/11/2012
Format/Binding : Hardcover
Book dimensions : 10.1x8.2x1.2
Book weight : 0.04

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