Marketing Management: Millennium Edition (10th Edition)

8.61 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0130122173
ISBN : 0130122173

Domestic Shipping:$3.95
International Shipping: Add $20.
Qty: - +
   - OR -   
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
Author : Philip Kotler
ISBN : 0130122173
Language : English
No of Pages : 784
Edition : 10
Publication Date : 7/19/1999
Format/Binding : Hardcover
Book dimensions : 10x8.1x1.4
Book weight : 0.04

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: