Marketing Of High-technology Products And Innovations (3rd Edition)

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Brand: Prentice Hall
SKU: DADAX0136049966
ISBN : 0136049966

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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products.

Introduction to World of High Technology Marketing; Strategic Market

Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications;

Strategic Considerations for the Triple Bottom Line in High-Tech Companies

MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Author : Jakki J. Mohr
ISBN : 0136049966
Language : English
No of Pages : 576
Edition : 3
Publication Date : 2/15/2009
Format/Binding : Hardcover
Book dimensions : 9.9x8x1.2
Book weight : 0.02

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