Marketing: Planning And Strategy, 8th Edition

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Brand: Cengage Learning
SKU: DADAX1426639074
ISBN : 1426639074

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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Author : Subash C. Jain
ISBN : 1426639074
Language : English
No of Pages : 643
Edition : 8th
Publication Date : 3/2/2009
Format/Binding : Hardcover
Book dimensions : 10.9x8.5x1.3
Book weight : 0.04

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