Marketing: Planning And Strategy, 8th Edition

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Brand: Cengage Learning
SKU: DADAX1426639074
ISBN : 9781426639074
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Marketing: Planning and Strategy, 8th Edition

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Specifications of Marketing: Planning and Strategy, 8th Edition

GENERAL
AuthorSubash C. Jain, George T. Haley
BindingHardcover
LanguageEnglish
Edition8th
ISBN-101426639074
ISBN-139781426639074
PublisherCengage Learning
Number Of Pages643
Publication Date2009-03-02
DIMENSIONS
Height11.25 inch.
Length1.25 inch.
Width8.75 inch.
Weight3.75 pounds.

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