Marketing: Principles And Perspectives (looseleaf) W/online Learning Center Premium Content Card + Smartsims

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073223565
ISBN : 0073223565

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Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
Author : William Bearden
ISBN : 0073223565
Language : English
Edition : 5
Publication Date : 11/28/2005
Format/Binding : Loose Leaf
Book dimensions : 10.71x8.35x0.79
Book weight : 0.03

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