Marketing: Principles And Perspectives (Looseleaf) W/Online Learning Center Premium Content Card + SmartSims

5.25 Brand New 5 In stock! Order now!
Brand: McGraw-Hill/Irwin
SKU: DADAX0073223565
ISBN : 9780073223568
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Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

Specifications of Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims

GENERAL
AuthorWilliam Bearden, Thomas Ingram, Raymond LaForge
BindingLoose Leaf
LanguageEnglish
Edition5
ISBN-100073223565
ISBN-139780073223568
PublisherMcGraw-Hill/Irwin
Publication Date2005-11-28
DIMENSIONS
Height10.8 inch.
Length8.4 inch.
Width0.79 inch.
Weight2.73 pounds.

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