Marketing: Real People, Real Choices

13.02 Brand New 5 In stock! Order now!
Brand: Prentice Hall College Div
SKU: DADAX0130213047
ISBN : 0130213047

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No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
Author : Michael R. Solomon
ISBN : 0130213047
Language : English
No of Pages : 580
Edition : 2nd
Publication Date : 8/10/1999
Format/Binding : Hardcover
Book dimensions : 11x8.2x1.2
Book weight : 0.03

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