Marketing: Real People, Real Choices

12.98 Brand New 5 In stock! Order now!
Brand: Prentice Hall College Div
SKU: DADAX0130213047
ISBN : 9780130213044
Price:
$12.98

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Marketing: Real People, Real Choices

No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.

Specifications of Marketing: Real People, Real Choices

GENERAL
AuthorMichael R. Solomon, Elnora W. Stuart
BindingHardcover
LanguageEnglish
Edition2nd
ISBN-100130213047
ISBN-139780130213044
PublisherPrentice Hall College Div
Number Of Pages580
Publication Date1999-08-10
DIMENSIONS
Height11.25 inch.
Length1.25 inch.
Width8.5 inch.
Weight3.25 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: