Marketing Research: An Applied Approach

12.93 Brand New 5 In stock! Order now!
Brand: McGraw-Hill Companies
SKU: DADAX0079122523
ISBN : 0079122523

Domestic Shipping:$3.95
International Shipping: Add $20.
Qty: - +
   - OR -   
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.
Author : Thomas C. Kinnear
ISBN : 0079122523
Language : English
No of Pages : 880
Edition : 5 Har/Dskt
Publication Date : 12/1/1995
Format/Binding : Hardcover
Book dimensions : 9.2x7.5x1.6
Book weight : 0.03

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: