Marketing Research: An International Approach

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Brand: Prentice Hall
SKU: DADAX0273646354
ISBN : 0273646354

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This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.


Author : Marcus Schmidt
ISBN : 0273646354
Language : English
No of Pages : 632
Edition : 1
Publication Date : 4/1/2006
Format/Binding : Paperback
Book dimensions : 9.53x7.4x1.42
Book weight : 0.03

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