Marketing Research: An International Approach

Brand: Prentice Hall
SKU: DADAX0273646354
ISBN : 9780273646358
Price:
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Marketing Research: An International Approach

This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.  

Specifications of Marketing Research: An International Approach

GENERAL
AuthorMarcus Schmidt, Svend Hollensen
BindingPaperback
LanguageEnglish
Edition1
ISBN-100273646354
ISBN-139780273646358
PublisherPrentice Hall
Number Of Pages632
Publication Date2006-04-01
DIMENSIONS
Height9.67 inch.
Length7.42 inch.
Width1.24 inch.
Weight2.65 pounds.

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