Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series In Marketing)

Brand: South-Western College Pub
SKU: DADAX0030331013
ISBN : 9780030331015
Price:
$35.52

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

Specifications of Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)

GENERAL
AuthorGilbert A. Churchill, Dawn Iacobucci
BindingHardcover
LanguageEnglish
Edition8
ISBN-100030331013
ISBN-139780030331015
PublisherSouth-Western College Pub
Number Of Pages1006
Publication Date2001-05-11
DIMENSIONS
Height10 inch.
Length1.5 inch.
Width8 inch.
Weight4.1 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: