Marketing Research : Methodological Foundations Eighth Edition (the Harcourt Series In Marketing)

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Brand: South-Western College Pub
SKU: DADAX0030331013
ISBN : 0030331013

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This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
Author : Gilbert A. Churchill
ISBN : 0030331013
Language : English
No of Pages : 1006
Edition : 8
Publication Date : 5/11/2001
Format/Binding : Hardcover
Book dimensions : 10.1x8.1x1.6
Book weight : 0.04

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