Marketing Strategy, 5th Edition

29.07 Brand New 5 In stock! Order now!
Brand: South-Western
SKU: DADAX053846738X
ISBN : 053846738X

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Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
Author : O. C. Ferrell
ISBN : 053846738X
Language : English
No of Pages : 768
Edition : 5th
Publication Date : 4/1/2010
Format/Binding : Paperback
Book dimensions : 9.9x8x1.2
Book weight : 0.03

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