Marketing Strategy: A Decision Focused Approach

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073381152
ISBN : 0073381152

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Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Author : Orville Walker
ISBN : 0073381152
Language : English
No of Pages : 368
Edition : 7
Publication Date : 2/17/2010
Format/Binding : Paperback
Book dimensions : 9.9x7.9x0.6
Book weight : 0.01

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