Marketing Strategy: A Decision Focused Approach

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073381152
ISBN : 9780073381152
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Marketing Strategy: A Decision Focused Approach

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Specifications of Marketing Strategy: A Decision Focused Approach

GENERAL
AuthorOrville Walker, John Mullins, Jr., Harper Boyd
BindingPaperback
LanguageEnglish
Edition7
ISBN-100073381152
ISBN-139780073381152
PublisherMcGraw-Hill/Irwin
Number Of Pages368
Publication Date2010-02-17
DIMENSIONS
Height10 inch.
Length8 inch.
Width0.5 inch.
Weight1.45 pounds.

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