Marketing Strategy: A Decision Focused Approach
SKU: DADAX0073381152
ISBN : 9780073381152
Condition : New
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Marketing Strategy: A Decision Focused Approach
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Specifications of Marketing Strategy: A Decision Focused Approach
GENERAL | |
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Author | Orville Walker, John Mullins, Jr., Harper Boyd |
Binding | Paperback |
Language | English |
Edition | 7 |
ISBN-10 | 0073381152 |
ISBN-13 | 9780073381152 |
Publisher | McGraw-Hill/Irwin |
Number Of Pages | 368 |
Publication Date | 2010-02-17 |
DIMENSIONS | |
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Height | 10 inch. |
Length | 8 inch. |
Width | 0.5 inch. |
Weight | 1.45 pounds. |
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