Marketing Strategy: A Decision Focused Approach

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073529893
ISBN : 0073529893

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Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Author : Orville Walker
ISBN : 0073529893
Language : English
No of Pages : 368
Edition : 6
Publication Date : 10/31/2007
Format/Binding : Paperback
Book dimensions : 9.92x7.95x0.63
Book weight : 0.01

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