Marketing Strategy: A Decision-Focused Approach

Brand: McGraw-Hill Education
SKU: DADAX0078028949
ISBN : 9780078028946
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Marketing Strategy: A Decision-Focused Approach

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Specifications of Marketing Strategy: A Decision-Focused Approach

GENERAL
AuthorOrville Walker, John Mullins
BindingPaperback
LanguageEnglish
Edition8
ISBN-100078028949
ISBN-139780078028946
PublisherMcGraw-Hill Education
Number Of Pages384
Publication Date2013-01-24
DIMENSIONS
Height10.02 inch.
Length8.07 inch.
Width0.56 inch.
Weight1.5 pounds.

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