Marketing Strategy, Text And Cases

Brand: South-Western College Publishing
SKU: DADAX1285170431
ISBN : 9781285170435
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Marketing Strategy, Text and Cases

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Specifications of Marketing Strategy, Text and Cases

GENERAL
BindingPaperback
LanguageEnglish
EditionInternational ed of 6th revised ed
ISBN-101285170431
ISBN-139781285170435
PublisherSouth-Western College Publishing
DIMENSIONS
Height10 inch.
Length8.07 inch.
Width0.87 inch.
Weight2.43 pounds.

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