Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

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Brand: McGraw-Hill Education
SKU: DADAX0071460829
ISBN : 0071460829

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The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades―including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds―along with annotated reproductions of winning and losing ads.

Author : Al Ries
ISBN : 0071460829
Language : English
No of Pages : 240
Edition : 2
Publication Date : 12/13/2005
Format/Binding : Hardcover
Book dimensions : 8.1x7.6x0.9
Book weight : 0.01

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