Marketing With Online Learning Center Premium Content Card

Brand: McGraw-Hill/Irwin
SKU: DADAX0073252891
ISBN : 9780073252896
Price:
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Marketing with Online Learning Center Premium Content Card

Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

Specifications of Marketing with Online Learning Center Premium Content Card

GENERAL
AuthorMichael Etzel, Bruce Walker, William Stanton
BindingPaperback
LanguageEnglish
Edition14
ISBN-100073252891
ISBN-139780073252896
PublisherMcGraw-Hill/Irwin
Number Of Pages706
Publication Date2005-12-13
DIMENSIONS
Height10.8 inch.
Length8.3 inch.
Width1.14 inch.
Weight3.25 pounds.

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