Marketing With Online Learning Center Premium Content Card

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073252891
ISBN : 0073252891

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Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
Author : Michael Etzel
ISBN : 0073252891
Language : English
No of Pages : 706
Edition : 14
Publication Date : 12/13/2005
Format/Binding : Paperback
Book dimensions : 10.8x8.5x1
Book weight : 0.03

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