Marketing with Online Learning Center Premium Content Card
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
Specifications of Marketing with Online Learning Center Premium Content Card
|Author||Michael Etzel, Bruce Walker, William Stanton|
|Number Of Pages||706|
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