Marketing Your Clinical Practice: Ethically, Effectively, Economically

Brand: Jones & Bartlett Learning
SKU: DADAX0763769835
ISBN : 9780763769833
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Marketing Your Clinical Practice: Ethically, Effectively, Economically

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

Specifications of Marketing Your Clinical Practice: Ethically, Effectively, Economically

GENERAL
AuthorNeil Baum, Gretchen Henkel
BindingPaperback
LanguageEnglish
Edition4
ISBN-100763769835
ISBN-139780763769833
PublisherJones & Bartlett Learning
Number Of Pages574
Publication Date2009-09-17
DIMENSIONS
Height9.25 inch.
Length7.52 inch.
Width1.23 inch.
Weight2 pounds.

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