Mass Media Research (wadsworth Series In Mass Communication And Journalism)

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Brand: Wadsworth Publishing
SKU: DADAX1133307337
ISBN : 1133307337

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections
Author : Roger D. Wimmer
ISBN : 1133307337
Language : English
No of Pages : 496
Edition : 10
Publication Date : 1/1/2013
Format/Binding : Paperback
Book dimensions : 9x7.2x0.6
Book weight : 0.02

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