Mass Media Research: An Introduction

Brand: Wadsworth Publishing
SKU: DADAX1133307337
ISBN : 9781133307334
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Mass Media Research: An Introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Specifications of Mass Media Research: An Introduction

GENERAL
AuthorRoger D. Wimmer, Joseph R. Dominick
BindingPaperback
LanguageEnglish
Edition10th
ISBN-101133307337
ISBN-139781133307334
PublisherCengage Learning
Number Of Pages496
Publication Date2013
DIMENSIONS
Height9 inch.
Length0.75 inch.
Width7 inch.
Weight1.6 pounds.

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