Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series In Mass Communication And Journalism)

Brand: Wadsworth Publishing
SKU: DADAX0534647189
ISBN : 9780534647186
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Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Specifications of Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

GENERAL
AuthorRoger D. Wimmer, Joseph R. Dominick
BindingPaperback
LanguageEnglish
Edition8
ISBN-100534647189
ISBN-139780534647186
PublisherWadsworth Publishing
Number Of Pages480
Publication Date2005-03-22
DIMENSIONS
Height0.52 inch.
Length9.25 inch.
Width7.49 inch.
Weight1.59 pounds.

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