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Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series In Mass Communication And Journalism)
Publisher: Cengage Learning
SKU: DADAX0534647189
ISBN : 9780534647186
Condition : New
SKU: DADAX0534647189
ISBN : 9780534647186
Condition : New
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$46.69
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Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Specifications of Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
GENERAL | |
---|---|
Author | Roger D. Wimmer, Joseph R. Dominick |
Binding | Paperback |
Language | English |
Edition | 8 |
ISBN-10 | 0534647189 |
ISBN-13 | 9780534647186 |
Publisher | Wadsworth Publishing |
Number Of Pages | 480 |
Publication Date | 2005-03-22 |
DIMENSIONS | |
---|---|
Height | 0.52 inch. |
Length | 9.25 inch. |
Width | 7.49 inch. |
Weight | 1.59 pounds. |
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