Mcquail's Mass Communication Theory

13.02 Brand New 5 In stock! Order now!
Brand: SAGE Publications Ltd
SKU: DADAX1412903726
ISBN : 1412903726

Domestic Shipping:$3.95
International Shipping: Add $20.
Qty: - +
   - OR -   
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Author : Denis McQuail
ISBN : 1412903726
Language : English
No of Pages : 624
Edition : 5th
Publication Date : 4/30/2005
Format/Binding : Paperback
Book dimensions : 9x7.4x1.4
Book weight : 0.02

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: