Media And Culture: An Introduction To Mass Communication

8.84 Brand New 5 In stock! Order now!
Brand: Bedford/St. Martin's
SKU: DADAX0312455860
ISBN : 0312455860

Domestic Shipping:$3.95
International Shipping: Add $20.
Qty: - +
   - OR -   
Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text’s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.

Author : Richard Campbell
ISBN : 0312455860
Language : English
No of Pages : 656
Edition : 6th
Publication Date : 4/4/2007
Format/Binding : Paperback
Book dimensions : 10.8x8.5x1
Book weight : 0.03

Write a review

Your Name:

Your Email

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: