Media Audiences: Effects, Users, Institutions, And Power

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Brand: SAGE Publications, Inc
SKU: DADAX1412970423
ISBN : 1412970423

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Despite the widespread use of the term “audience” in our popular culture, the meaning of “audience” is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as “victims” of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
Author : John L. Sullivan
ISBN : 1412970423
Language : English
No of Pages : 280
Publication Date : 10/23/2012
Format/Binding : Paperback
Book dimensions : 9x7.4x0.6
Book weight : 0.01

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