Media Communication: An Introduction To Theory And Process

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Brand: Palgrave Macmillan
SKU: DADAX140390149X
ISBN : 140390149X

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This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. This welcome new edition has been thoroughly updated to includes substantial new material on the Internet and a more sustained engagement with debates about globalization.

Author : James D. Watson
ISBN : 140390149X
Language : English
No of Pages : 328
Edition : Second Edition
Publication Date : 8/2/2003
Format/Binding : Paperback
Book dimensions : 9.14x6.36x0.85
Book weight : 0.01

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