Media Of Mass Communication, 2008 Update, The (8th Edition)

15.75 Brand New 5 In stock! Order now!
Brand: Allyn & Bacon
SKU: DADAX020549370X
ISBN : 020549370X

Domestic Shipping:$4.95
International Shipping: Add $20.
Qty: - +
   - OR -   
This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.
Author : John Vivian
ISBN : 020549370X
Language : English
No of Pages : 544
Edition : 8
Publication Date : 2/2/2007
Format/Binding : Paperback
Book dimensions : 10.8x8.5x0.9
Book weight : 0.02

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: