MediaMaking: Mass Media In A Popular Culture

Brand: SAGE Publications, Inc
SKU: DADAX0761925449
ISBN : 9780761925446
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MediaMaking: Mass Media in a Popular Culture

The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. MediaMaking: Mass Media in a Popular Culture explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects.

Specifications of MediaMaking: Mass Media in a Popular Culture

GENERAL
AuthorLawrence Grossberg, Ellen A. (Ann) Wartella, D. Charles Whitney, J. (John) Macgregor Wise
BindingPaperback
LanguageEnglish
Edition2nd
ISBN-100761925449
ISBN-139780761925446
PublisherSAGE Publications, Inc
Number Of Pages520
Publication Date2005-09-28
DIMENSIONS
Height9 inch.
Length6 inch.
Width1.18 inch.
Weight1.65 pounds.

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