Methods of Research In Social Psychology
Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.
Specifications of Methods of Research In Social Psychology
|Author||Elliot Aronson, Phoebe C Ellsworth, J. Merrill Carlsmith, Marti Hope Gonzales|
|Publisher||McGraw-Hill Humanities/Social Sciences/Languages|
|Number Of Pages||376|
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