Mind Of The Strategist

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Brand: McGraw-Hill
SKU: DADAX0070475954
ISBN : 0070475954

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A Masterful Analysis of Company, Customer, and Competition Kenichi Ohmae - voted by The Economist as "one of the world's top five management gurus" - changed the landscape of management strategy in "The Mind of the Strategist". In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions. "In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith." -"Journal of Marketing". "A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking."- Michael E. Porter, Graduate School of Business Administration, Harvard University
Author : Kenichi Ohmae
ISBN : 0070475954
Language : English
No of Pages : 320
Edition : English Language
Publication Date : 1982-07
Format/Binding : Hardcover
Book dimensions : 7.9x5.6x1
Book weight : 0.01

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