Writing For The Mass Media (7th Edition)

Brand: Jossey-Bass
SKU: DADAX0205627846
ISBN : 9780205627844
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Writing for the Mass Media (7th Edition)

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

Specifications of Writing for the Mass Media (7th Edition)

GENERAL
AuthorJames G. Stovall
BindingPaperback
LanguageEnglish
Edition7
ISBN-100205627846
ISBN-139780205627844
PublisherPearson
Number Of Pages384
Publication Date2008-12-25
DIMENSIONS
Height10.79 inch.
Length8.51 inch.
Width0.68 inch.
Weight1.65 pounds.

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