New Products Management

Brand: McGraw-Hill Education
SKU: DADAX0073404802
ISBN : 9780073404806
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New Products Management

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Specifications of New Products Management

GENERAL
AuthorC. Merle Crawford, C. Anthony Di Benedetto
BindingHardcover
LanguageEnglish
Edition10
ISBN-100073404802
ISBN-139780073404806
PublisherMcGraw-Hill Education
Number Of Pages592
Publication Date2010-12-13
DIMENSIONS
Height9.4 inch.
Length7.5 inch.
Width1.2 inch.
Weight2.3 pounds.

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