New Products Management

44.02 Brand New 5 In stock! Order now!
Brand: McGraw-Hill Education
SKU: DADAX0073404802
ISBN : 0073404802

Domestic Shipping:$5.95
International Shipping: Add $20.
Qty: - +
   - OR -   
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Author : C. Merle Crawford
ISBN : 0073404802
Language : English
No of Pages : 592
Edition : 10
Publication Date : 12/13/2010
Format/Binding : Hardcover
Book dimensions : 9.2x7.4x1.1
Book weight : 0.02

Write a review

Your Name:

Your Email

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: