New Products Management

23.00 Brand New 5 In stock! Order now!
Brand: McGraw-Hill/Irwin
SKU: DADAX0073529885
ISBN : 0073529885

Domestic Shipping:$4.95
International Shipping: Add $20.
Qty: - +
   - OR -   
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
Author : C. Merle Crawford
ISBN : 0073529885
Language : English
No of Pages : 552
Edition : 9
Publication Date : 10/22/2007
Format/Binding : Hardcover
Book dimensions : 9.2x7.5x1
Book weight : 0.02

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: