New Products Management

Brand: McGraw-Hill/Irwin
SKU: DADAX0073529885
ISBN : 9780073529882
Price:
$23.77

Domestic Shipping:$3.99
Qty: - +
   - OR -   

New Products Management

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

Specifications of New Products Management

GENERAL
AuthorC. Merle Crawford, C. Anthony Di Benedetto
BindingHardcover
LanguageEnglish
Edition9
ISBN-100073529885
ISBN-139780073529882
PublisherMcGraw-Hill/Irwin
Number Of Pages552
Publication Date2007-10-22
DIMENSIONS
Height9.2 inch.
Length7.6 inch.
Width1.1 inch.
Weight2.15 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: