Ongoing Crisis Communication: Planning, Managing, And Responding

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Brand: SAGE Publications, Inc
SKU: DADAX141298310X
ISBN : 141298310X

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Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management―pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.
Author : W. Timothy Coombs
ISBN : 141298310X
Language : English
No of Pages : 248
Edition : Third Edition
Publication Date : 1/24/2011
Format/Binding : Paperback
Book dimensions : 8.9x6x0.6
Book weight : 0.01

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