Optimal Database Marketing: Strategy, Development, And Data Mining

Brand: SAGE Publications, Inc
SKU: DADAX0761923578
ISBN : 9780761923572
Price:
$121.10

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Optimal Database Marketing: Strategy, Development, and Data Mining

Check out the supplemental website!   www.DrakeDirect.com/OptimalDM/



"Destined to be the definitive guide to database marketing applications, analytical strategies and test design."

Specifications of Optimal Database Marketing: Strategy, Development, and Data Mining

GENERAL
AuthorRonald G. Drozdenko, Perry D. Drake
BindingHardcover
LanguageEnglish
Edition1
ISBN-100761923578
ISBN-139780761923572
PublisherSAGE Publications, Inc
Number Of Pages424
Publication Date2002-03-26
DIMENSIONS
Height10.32 inch.
Length7.1 inch.
Width1.11 inch.
Weight2.03 pounds.

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