Out Of Context: A Creative Approach To Strategic Management

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Brand: South-Western College Pub
SKU: DADAX0324274122
ISBN : 0324274122

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Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging resources. Combining readings from a wide-ranging mix of disciplines-sports, science, philosophy, art, and military history-with thoughtful introductions and thought-provoking discussion questions. Contributing authors include academics, such as Henry Mintzberg (McGill) and Kathleen Eisenhardt (Stanford), and practitioners, such as Boston Consulting Group founder Bruce Henderson.
Author : Cynthia Wagner Weick
ISBN : 0324274122
Language : English
No of Pages : 144
Edition : 1
Publication Date : 2/2/2004
Format/Binding : Paperback
Book dimensions : 9.06x7.95x0.39
Book weight : 0.01

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