Persuasion: Social Influence And Compliance Gaining (3rd Edition)

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Brand: Allyn & Bacon
SKU: DADAX0205462162
ISBN : 0205462162

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Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.

Author : Robert H. Gass
ISBN : 0205462162
Language : English
No of Pages : 400
Edition : 3rd
Publication Date : 6/21/2006
Format/Binding : Paperback
Book dimensions : 9.3x6.9x0.6
Book weight : 0.03

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