Persuasion: Social Influence And Compliance Gaining (3rd Edition)

Brand: Allyn & Bacon
SKU: DADAX0205462162
ISBN : 9780205462162
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Persuasion: Social Influence and Compliance Gaining (3rd Edition)

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.

Specifications of Persuasion: Social Influence and Compliance Gaining (3rd Edition)

GENERAL
AuthorRobert H. Gass, John S. Seiter
BindingPaperback
LanguageEnglish
Edition3rd
ISBN-100205462162
ISBN-139780205462162
PublisherAllyn & Bacon
Number Of Pages400
Publication Date2006-06-21
DIMENSIONS
Height9.74 inch.
Length6.26 inch.
Width0.59 inch.
Weight2.8 pounds.

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